IO Hawk - Brand Marketing
Challenge:
IO Hawk needed to differentiate in the competitive e-scooter market and communicate versatility beyond urban commuting.
Approach:
Created campaign concept positioning the scooter as "ready for anything" - bridging urban and natural environments. This spec piece secured the marketing role.
Result:
Hired as Marketing Manager, subsequently developed full campaign rollout including trade show presence and social content.
Elite X - Teaser
Insta & FB Posts
Brabus
Challenge:
BRABUS transforms already exceptional Mercedes vehicles into ultra-high-performance luxury machines. The brand needed social content that captured this "elevation of excellence" positioning while resonating with their bold, unapologetic audience.
Approach:
Developed "Best Bettered" campaign concept positioning BRABUS modifications as the definitive upgrade to premium vehicles. Visual treatment used aggressive halftone and red gradient to convey raw performance energy, paired with bold typography matching BRABUS's confident brand voice. The before/after split demonstrated transformation while maintaining luxury appeal.
Result:
Spec campaign created for BRABUS application, demonstrating ability to interpret luxury performance brands for social media and understand audiences who want to be seen, not subtle.
