Tiergarten Kleve
Challenge:
Tiergarten Kleve needed a logo that differentiated it from traditional zoos.
Approach:
I chose the donkey as the central symbol, then constructed it entirely from leaf forms to link the animal with the park’s woodland environment.
Result:
A distinctive identity that emphasizes habitat and nature over captivity, setting Tiergarten apart from conventional zoo branding.
Clubs Against Prejudices
Challenge:
Create a corporate identity for Clubs Against Prejudice, an anti-racism initiative working to challenge discrimination and encourage inclusion in nightclub environments.
Approach:
I built the concept around the disco ball, one of the most recognisable symbols of club culture, and transformed it into a globe. This dual meaning allowed the identity to link nightlife with ideas of unity, diversity, and collective belonging.
Result:
The outcome was a simple but distinctive identity that communicates both the nightclub context and the project’s anti-prejudice message in a direct, universal way.
The Meuseum of Flight
Challenge:
Challenge: The Museum of Flight in Seattle needed a visual identity that honored aviation history while feeling accessible and engaging to families and younger visitors, not just aviation enthusiasts
Approach:
I created a minimal geometric system based on vintage aircraft silhouettes, using three variations that work from different angles and contexts. Vibrant color palette adds playfulness while maintaining the technical precision associated with flight.
Result:
A flexible identity system that balances historical authenticity with contemporary energy, making aviation history feel approachable rather than purely academic.
